Youtube

Beyond being a video platform, YouTube is a crucial marketing tool in India, boasting 491 million monthly users and covering nearly 80% of the internet population. YouTube ads offer a cost-effective solution with advanced targeting capabilities, enabling you to reach specific audiences based on interests, demographics, and video viewing habits, ideal for brand awareness, website traffic, and lead generation.

Product Variants

Key Insights

User Demographics

Male 79%
Female 21%

18-24 Years 32%
25-34 Years 36%
35+ Years 32%

Maharashtra
Tamil Nadu
Gujarat
Karnataka
Telangana

Product Variants

Video Ad

YouTube offers three types of video ad formats typically lasting 15 or 20 seconds: In-stream ads: These play before, during, or after other YouTube videos, Discovery ads: These appear in YouTube search results, on the YouTube homepage, and as related videos & Shorts ads: These are vertical video ads designed for YouTube’s short-form video experience.

Connected TV Ad

Youtube offers three types of connected tv ads lasting up to 60 seconds: Skippable in-stream ads: These ads also play before, during, or after content, but viewers have the option to skip them after 5 seconds. Bumper ads: They are very short non-skippable 6 second ads designed for quick, impactful messages, often used for brand awareness or short promotions. Non-skippable in-stream ads: These ads play before, during, or after content, and viewers cannot skip them.

Advertising Rates

Video
Connected Ads

Rs 0.088 Per Immpression
Rs 0.121 Per Immpression

Youtube

Youtube

Key Insights

User Demographics

Gender

Age

Major Cities

Product Variants

Advertising Rates

Advertising Option

TMA Offers

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