Blinkit

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Blinkit

Blinkit Ads offer businesses a fast and effective way to reach over 30 million active customers. They allow you to promote your products and services directly to users who are actively looking for quick delivery through the Blinkit app. This helps increase brand visibility, drive orders, and grow your business with targeted local reach.
Product Variants

User Demographics

Gender

  • Male 55%
  • Female 45%

Age

  • 18-24 Years 35%
  • 25-34 Years 33%
  • 35+ Years 32%

Major Cities

  • Mumbai & Pune
  • Bangalore
  • Delhi NCR
  • Kolkata

Income

  • High 55%
  • Mid 31%
  • Low 14%

Product Variants

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Product Booster Ads

Businesses can leverage Blinkit’s Product Booster ads to effectively advertise their products and reach the ideal customer base. These ads function similarly to Google Shopping ads, offering pay-per-view options within specific categories and a non-intrusive format. Campaigns can be tailored using keyword-based or category-based targeting. Eg: If you are running a product booster campaign for “Masoor Dal” by brand X, you can bid on keywords like “Dal,” “Masoor Dal,” “Daal,” etc.

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Listing Spotlight Ads
Blinkit’s Listing Spotlight ads offer a single-carousel format to promote a brand’s product portfolio. This helps reach Blinkit shoppers for brand awareness, product discovery, and purchase intent. The ‘collection’ format allows showcasing multiple products, including parent company items, with cross-category promotion via PLP. Brands can create engaging creatives with concise messaging and GIFs, leading to multi-product or full catalog landing pages.
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Display Ads
With Blinkit’s sponsored display ads, brands can cross-merchandise by targeting related keywords. For mustard oil, target terms like your brand, ‘mustard,’ or ‘oil.’ This ad format is managed by Blinkit, and we’ll handle the setup by contacting their SPOC. These ads improve campaign reach and performance.

Advertising Rates

S.No.

  • 1.
  • 2.
  • 3.
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Ad Impressions

  • 1000 Impression
  • 2000 Impression
  • 3000 Impression
  • 4000 Impression
  • 5000 Impression