Businesses can leverage Blinkit’s Product Booster ads to effectively advertise their products and reach the ideal customer base. These ads function similarly to Google Shopping ads, offering pay-per-view options within specific categories and a non-intrusive format. Campaigns can be tailored using keyword-based or category-based targeting. Eg: If you are running a product booster campaign for “Masoor Dal” by brand X, you can bid on keywords like “Dal,” “Masoor Dal,” “Daal,” etc.